Sachajuan
About Sachajuan
Sachajuan is a Swedish haircare brand for women founded in 1997 by hairdressers Sacha Mitic and Juan Rosenlind. From 2004 onwards, they developed their own product line — minimalist by design, because great hair does not require ingredient-laden formulas or never-ending routines.
Sachajuan
Less is more: that is the philosophy behind Sachajuan. The formulas are paraben-free and cruelty-free, and many products contain the brand's own Ocean Silk Technology — a combination of two types of algae that nourish, strengthen and add elasticity to the hair.
Sachajuan and Magnoliah
In 2026, Magnoliah introduced a carefully curated selection of Sachajuan products. The Swedish quality, the clean aesthetic and the natural fit alongside the other contemporary salon brands in the shop made this an obvious addition to the range.
Sachajuan products
Whether you're looking for volume, hydration or more definition — there is always something within the Sachajuan product lines to suit your hair and what you want to achieve with it. Cleanly packaged, clearly formulated, and designed for women who know what they want.